Quantitative data on click rates in three separate emails—along with
SEO and
Google Analytics metrics—was collected. This information required deeper insight through qualitative methods like usability testing.
First Email Option

Click percentages of CTAs for email version 1

Sends vs. Opens vs. Clicks of overall email for email version 1
Second Email Option

Click percentages of CTAs for email version 2

Sends vs. Opens vs. Clicks of overall email for email version 2
Third Email Option

Click percentages of CTAs for email version 3

Sends vs. Opens vs. Clicks of overall email for email version 3